Mindfully Minas exists to make choosing the “better-for-you” option feel easy, delicious, and something you actually look forward to reaching for.
Our line of cookies & protein balls were built through hours of learning, testing, failing, improving, and choosing not to settle.
Each recipe is crafted with whole-food ingredients, exceptional taste and texture, and protein as a thoughtful benefit — not the entire selling point.
The small team behind Mina's
Lexie
Founder
Lexie started Mindfully Mina’s with a simple belief: healthy eating should be easy, delicious, and something you genuinely look forward to.
Every recipe starts with whole-food ingredients, but just as much thought goes into the full experience of eating it — the flavor, texture, appearance, and all the little details in between. From placing homemade peanut butter chips on top of a cookie, to glazing each protein ball by hand, to obsessing over the perfect soft, gooey texture, nothing is treated like an afterthought.
Because at Mina’s, the idea that the “healthier” option has to be boring or bland goes against everything we create.
Today, Lexie leads everything from recipe development and branding to wholesale partnerships, events, and plenty of time in the kitchen — still paying attention to the same small details that inspired the brand from the beginning.
Sarah
Head of Operations
Sarah joined Mindfully Mina’s in December 2025 and quickly became an essential part of growing the business. As Head of Operations, she specializes in the behind-the-scenes work that keeps Mina’s moving. From finances and operations to planning, organization, and making sure the details don’t get missed.
But her role goes far beyond a title. Sarah is involved in nearly every part of the business alongside Lexie, from production and sales to marketing, deliveries, events, and everything in between. She’s the steady, reliable force helping turn big ideas into something real and an incredibly important part of where Mina’s is today.
Yes, we really make everything by hand.
Every cookie and protein ball is handmade in small batches by our small team in West Chester, PA.
From recipe creation, to mixing and rolling, to glazing, packaging, and everything in between, there are real hands behind every Mina’s treat.
Why we do it this way.
We could make things easier. We just don’t think easier should come at the expense of quality.
So we bake in small batches, choose whole-food ingredients, skip preservatives, and obsess over the details that make a treat actually worth looking forward to. The softness of a cookie, the gooey texture of a protein ball, and the balance of every flavor.
It takes more time. More hands-on work. More care.
But we know you can taste the difference.